We were approached by Cardiff-based design company Whitesky Creative to create a social media video ad campaign for their new clothing release. The brief was to capture a summery, alternative-style vibe, which would appeal to the 15-25 age group – the company’s target demographic.
We decided on a video centred around skateboarding, which was feeling the force of a boom during those summer months. We drafted in a few skater friends, took a few of the panda jumpers to the local skatepark and got some footage of the guys doing their thing. It was a mixture of FS700 and GoPro footage.
In terms of graphics, some tracked and animated text in After Effects provided a more stylised approach to presenting the prices, colours and sizes.