South Wales based metal outfit From Her Eyes came to us with the intent of getting a music video sorted for their new single, to coincide with the release of their new EP. They wanted a video which centred on performance, with the idea of capturing their energetic live act. This was our first foray into the metal band music video scene, and as such, knew that we had to get it right. You don’t get much more aggressively critical than a metal fan at their keyboard.
The discerning metal fan will pick apart most videos, and if something is not done right, or is overdone, the band can face quite the backlash over it. Working closely with the band, we went through a number of treatments to find the one that best suited the track. The band wanted something quite dark, which involved a lot of energy, and didn’t feature themselves as members all too visually. They also wanted to use a gratuitous amount of slo-mo, because, well, who doesn’t like slo-mo?
It was decided that we’d use Hensol Forest in South Wales as a location, as there was an area where the trees were entirely dead, giving it that eerie vibe that lends itself to that ‘metal’ feel. We began by shooting a number of run-throughs of the song in full, using two cameras, the Sony FS700 and Canon 5DmkIII, changing lenses and positions throughout. For the track to feel energetic, it would take not only the band’s best live efforts, but also a LOT of shots, cut together quickly. After a number of run-throughs, we shot 200fps slow-mo of some performance aspects, such as the guitar swing and cymbal hits, which would later be used in the breakdown section of the track.
“The tricky part was getting the band to hold their breath whilst performing with the smoke, so that they wouldn’t breathe it in and die.”
The real fun, however, came in the shape of smoke bombs. The entire final section of the track would be slow-motion performance, with the band surrounded by orange smoke, produced by a number of smoke bombs. The tricky part was getting the band to hold their breath whilst performing with the smoke, so that they wouldn’t breathe it in and die. This added an element which cut up the dynamics of the video, but also added such a visually pleasing aspect, which we are all about. We had to get our fix of pretty in there somewhere.