Remix This

Focusrite / Novation

We were asked by Focusrite Novation to produce a promotional video for a remix competition. This launch was part of the promotional campaign for their product – the Launchpad iOS app.

The task at hand was to create a promotional piece that would inspire viewers to take part in the competition. This was to be done through a video which explores the idea of remixing and what it means to the people involved. We decided to feature three artists as they revealed their thoughts and feelings on the subject, as well as their personal approaches to remixing. Using three contributors who varied in terms of not only their musical style, but also in their relationship with remixing, it allowed us to capture a variety of viewpoints and an interesting cross-section of potential users.

The client was keen on showing the versatility of the product, so we decided to place the three contributors in various locations: a bedroom studio, a café / pub and a fully-fledged studio environment. This ensured that viewers were made aware of the portability and ease of use, no matter the situation the user may be in. Each one would have a small narrative element: arriving at their location, using the app, then sitting back, reviewing and enjoying their creation.

A photo posted by Storm+Shelter (@strmnshltr) on

We popped down to London, the client’s base, and filmed around the Islington area, as well as at Tileyard Studios. Luckily, the locations secured were relatively close to one another, so we weren’t having to dart around London at peak times. (Thank the Lord.) We interviewed each contributor, asking them questions about their views on remixing and why they enjoy doing what they do. The resulting inspirational soundbites were to sit underneath the visuals, as they explore what a remix means to them, as well as some tips and tricks for those people interested in the art.

A photo posted by Storm+Shelter (@strmnshltr) on

Footage was shot on the Sony FS700 with the Odyssey 7Q+, in 4K downsampled to 1080p. The slow-motion was shot in 2K, to allow for slight reframing in the edit. The video was graded with FilmConvert and some small adjustments with the new Lumetri plugin for Premiere Pro CC.