Whether we’re talking a portable cheese grater designed for inter-railing in Europe or a guitar that also bakes cookies, there’s a way for us to get your audience hyped up through video creation. There’s so much stuff out there to get bombarded with, especially on social media, so it’s important that your product videos both speak to the audience you want, but also make an impact on the channels they’re being distributed.
From 30-second videos to 6-second YouTube pre-roll ads, even through to longer-form short films that demonstrate the power of the product, we’re all ears. We’ll even help you figure out what sort of content works best for you if you’ve not sorted that out yet!
We can take audiences through a brutally high-paced, energetic launch video for cutting-edge tech or a laid-back, sensual experience for a beauty brand with relative ease. We get to know your brand, your products, and most importantly your audience, so that we know what makes them tick and get in there to illicit the right responses in the right ways.
Having just hired them to work on an international shoot, I could just tell you Storm and Shelter are a passionate, close-knit and talented group of film makers. However, the real kicker is they truly care about the work they produce. With emphasis on collaboration, there is no place for egos. Everyone is focused solely on producing the best work they can for their clients.
So if you want a team who care, will do their best for you and deliver great work, then I’d recommend giving Storm & Shelter a shout.
We're so happy! You guys absolutely smashed it!
I found the Storm & Shelter team great to work with, very professional and quick to finish the project to deadline. We’ll definitely be working with them again.
Stuff to consider when making Product Videos
Every video production project is different, but there are a few important things to consider depending on the type of content you're need, who the audience is, and how it's delivered.
Coming up with ways to get your product noticed is like music to our ears. Call us sad, but seriously, we get off on this stuff. This kind of content exists to get people excited about ‘your thing’. That means manipulating tickling their emotions in just the right way, which requires a deep understanding of your market and your customers. The concept has to be on point, balancing creativity with a solid strategy. Two things we happen to be pretty good at. We got this. Trust.
It ain’t just pretty pictures that sell your big idea. Getting that script nailed is a big part of an effective ad that gets people talking—or even better—buying. Those key messages, that selling point, and the way that special offer is communicated are mega important when it comes to painting your brand in the best light and making that thing you’re advertising something viewers just can’t miss out on. Whether it be voiceover-led or just text on screen, it’s important that it’s impactful and speaks to your target audience in just the right way. Researching audiences and competitors and working with experienced writers is our worst-kept secret to success.
These bad boys are helpful not only for us but for you too. Storyboards are the director’s vision transferred from their colourful brains onto paper. These can range from a few crude sketches through to fully-painted boards, depending on the production. The production team will use these storyboards to plan the shots from a logistical and practical standpoint, but we’ll also get your eyes on these so that you can see what’s been rattling around in the director’s head and make sure it all lines up with what you want to see. We’ll work with you to make sure that you’re happy with the plans and get the best idea of what your vid’s gonna look like.
There’s no point spending a bunch of money on getting product video content made if the talent is lacklustre and doesn’t sell your brand and product the way it deserves. We’re here to make sure that the people in your ad look and feel perfect for the role. Whether that be finding that incredibly well-spoken, beautiful hunk of a man or that creepy-looking old woman trained in stage combat, we make sure they’ll hit the mark and look the part. With bags of experience dealing with talent agencies and free agents alike, we know how to scour the Earth to find the perfect talent for any production.
About to throw your brand video across social media? Hold your horses, sunshine. Where are your subtitles? Whilst most people tend to watch TV with the sound on, when it comes to social feeds, very few will listen with audio as they’re scrolling. This means it’s super important to get your ad transcribed and subtitled so that viewers can be dragged into your narrative message without making the almighty effort to hit that unmute button.
We’ll transcribe, translate (if necessary) and subtitle your ads, supplying you with .SRT subtitle files for the social platforms that support them (giving viewers the choice to watch with subs or without) and for those that don’t, we’ll supply versions of your ad with the subs ‘burnt’ into the video so that they’re always visible. Don’t make the mistake of thinking those pretty pictures are enough to draw these buggers in. Make sure your script is seen as well as heard!
Product Videos FAQ
How much do product videos cost?
It’s a classic “piece of string” question, unfortunately! It all depends on things like how many locations we’ll need to cover, how many days we’ll need to film everything you want to include, whether there are actors, the list goes on. That, along with the fact there are so many ways of creating a product video, means it’s pretty much impossible to put a price on. You could have a day’s shoot with two people filming a quick piece to camera, or you could have a 4-5 day shoot with 30 people on it; it all depends on your brief, the sort of content you need, and the best way of telling the story.
How about crowdfunding videos like Kickstarter?
For sure! We’ve done a few of these in our time, and can easily adapt the classic product video format for use in a crowdfunding campaign. Oftentimes this will include some interviews, which is easy enough, and we can just focus attention on the incentives of backing an idea just as well as the features of the product itself.
How will I review the edit?
We use a review service called Frame.io which allows us to conduct online review cycles of the ad, where you can log in and leave comments directly on the vid. No more long email chains where things get lost and cross-talk makes it a multi-coloured quoted text nightmare. This also means you’re able to have a comprehensive and contained review with stakeholders no matter where they are or when they’re free to feedback—it’s all visible and organised so everyone (who needs to) has their say.
Do you guys cover international requirements?
Sure thing! As well as gracing pretty much every corner of the UK with our presence, we’ve filmed around Europe and understand the logistical challenges that come with shooting abroad. We’re used to having to describe, assemble and disassemble our kit at customs, as well as finding our way around new cities. Who doesn’t love a bit of travel?
I’m from an agency. What makes you guys different to the next production company?
Well, if you’re looking for a production company that’s nice and quiet and that’ll just do whatever it says in the brief with a yes sir, no sir mentality, then I’m sorry, you’re in the wrong place. Sure, everything we do hits exactly what your client needs and is in-line with your objective, but we’re the kind of people to run with an idea and throw in a few suggestions and curveballs, giving feedback from a production perspective so that we can make the best possible content for the client. We’re not obnoxious, middle-finger-in-the-air kinda stubborn, we just know from experience that clients enjoy the fact we offer our creative input and give an experienced outside perspective to help content shine and get those other agencies going "ah jeez, wish we’d have thought of that".
My product’s still a concept, what can we do about that?
Oh-ho! Animation is a fantastic way of selling concepts and we can do (and have done) just that. Either through 2D or 3D animation, we’re able to bring those concepts (even initial sketches) to life through video. As long as you’ve got a good grasp on the features and benefits to help us “get it”, then it’s our job to make sure your audience does the same!
How we like to get things done.
Getting great content made should be as straightforward and painless as possible for our clients. So we double down on our processes, thrive on transparency, and communicate like the warm, bright (and slightly peculiar) humans that we are. We’re aware that our clients are busy people—our job is to make your life easier, not to add to your workload.
Sure, making money is important to us; it means we get to keep doing what gets us out of bed in the morning. But we’re always clear about where your budget goes. No sneaking around, no hidden costs. We don’t believe in tricky small print—we like big, bold, honest conversation.
These lovely human beings look after our clients. Look how chirpy they are! Don't you just wanna pick up your phone and give 'em' a call? Or, if interacting with humans in real time saps your energy (know them feels), feel free to lob us an email.