From the horse’s mouth, Crunch Simply Digital
They approached us with the idea of creating a quirky and informative brand film, which showed off their creative personalities, as well as flaunting some of their most impressive stats to date.
The team and the company’s office was a key focal point around which the video was to be based, and so we decided that the live action elements of the film would revolve around this. At the time, Crunch employed nearly 20 staff, and so to squash them all
Drawing inspiration from cinemagraphs and stop-motion techniques, we assembled all of Crunch’s members of staff into a photography studio, each with a wacky prop relating to their personalities. We created a repeating
We shot a gimbal-stabilised fly-through of their office which was speed ramped in the edit and blended into some simple but effective motion graphics. The final product combined all of the above elements into a 60-second piece that injected a positive vibe onto the company’s web page. Tidy!