We joined forces with Sequence to produce a series of documentaries for the Open University. ‘Hafan’ is a brand new interactive campaign to help attract students and inspire sign-ups to Welsh based courses.

Unlike other universities, Open University students study undergraduate courses from their homes; from anywhere, which means anyone can access courses. With a wide range of courses attracting over 100,000 students each year from over the world, a small section is formed around Wales. Wales’ unique culture, heritage, history and language are some of these course elements.

Our aim was to create an interactive experience that was meaningful. One that showcased the course in a refreshing way. To achieve this we focused on the people and their stories to share a truth about Wales that users could connect with.

James Bearne, Creative Director at Sequence

1. The Mushroom Farmer

Cynan makes Japanese mushrooms feel at home in shipping containers in the shadow of Snowdon, North Wales.

2. The Mountain Ranger

Snowdon is the highest mountain in Wales, at an elevation of 1,085 metres above sea level, and the highest point in the British Isles outside the Scottish Highlands. Helen’s job is to look after it.

3. The Archer

The confirmed first use of the longbow was in 633 AD, in a battle between the Welsh, led by Cadwallon ap Cadfan of Gwynedd, against the Northumbrians. 1382 years later, Jeremy makes them in his garden shed.

4. The Musician

Kizzy Crawford is a Welsh musician with Bajan heritage. She’s always loved music, and from her roots in Welsh folk music she’s created her own unique sound.

5. The Referee

Nigel Owens is a household name in the sport of rugby. He sees first hand the spirit and culture that Wales’ national sport brings to the community.

6. The Artist & Entrepreneur

David Shaw, better known by the moniker DroneBoy, is a graphic designer and illustrator. From his home in Wales his work is sold and promoted all across the world.

7. The Business Leader

Alwen Williams is the BT director for Wales. Her role is to build partnerships within Wales and make sure the country is globally represented within the organisation.

8. The Writer

Angharad Price has been a lecturer in Welsh for the last twenty years. A lover of language and literature, she’s proud of the heritage and history of the country she calls home.


Josh Bennett
Nick Patterson
Gruff Vaughan
Drone Pilot
Gruff Vaughan
Josh Bennett

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