Say hello to the newest member of Novation‘s Circuit family: Circuit Tracks.

Circuit Tracks is the perfect portable partner for producers on the go. With compact, hard-wearing, and high-quality build ­– and a built-in rechargeable battery – you can make the most of its numerous features wherever inspiration strikes you. Discover your sonic style or hone your distinct sound with two refined polyphonic digital synth tracks, four drum tracks, and creative FX.

Having previously worked with our in-house design and animation team, they knew this was right up our street and had full confidence we were going to smash this out of the park. They weren’t wrong, and we really sunk our teeth into this one.

Novation has a reputation for creating great music-making products, and with good reason. Since its debut in 2015, the budget-friendly Groovebox has really taken off and Novation has paved the way for bashing out beats wherever you are. The new Circuit Tracks is a direct successor of the original, something the world went mad for, and the music-makers here at S&S couldn’t wait to get their grubby little mitts on it.

To build hype for the release of this highly-anticipated product from Novation, we put together a short, punchy typographic animation that takes a retrospective look on the culmination of praise the original has received over the years. Opting for a dark, neon direction that resonated heavily with the product, we felt it was a fitting art style to go for that teased what was to come. Throw in a hefty frame-rate and you’ve got a slick teaser to parade about.

Delivering in both 16×9 and 9×16, our socially-optimised solution stirred plenty of excitement across their social channels—job done!

Credits

Director
Alex Bull
Producer
Amy Walpole
Graphic Designer
Izzy Young
Executive Producer
Nick Patterson

Fancy a chat?

These lovely human beings look after our clients. Look how chirpy they are! Don't you just wanna pick up your phone and give 'em' a call? Or, if interacting with humans in real time saps your energy (know them feels), feel free to lob us an email.

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Nick Patterson Amy Walpole Natalie Roberts