e-Cass Launch

E-Cass is an essential tool for pharmacies to price compare and order stock, and with its fresh new look, Cambrian Alliance needed an animation that would not only explain the new features but also attract new users.

Our creative approach focused on making the complex simple. Cambrian Alliance wanted to highlight the platform’s user-friendly interface in a way that was both educational and visually engaging. They wanted to convey clarity and simplicity, without sacrificing depth or quality 🫡

Though the project seemed straightforward on the surface, creating a simple-yet-effective animation is no mean feat. We leaned into a minimalist, professional design that was fluid and smooth in motion. The animation had to feel sleek with seamless transitions, combining text, visual illustrations, and storytelling, all while demonstrating the UI.

We reached out to and collaborated with Andy James for this one, eager to infuse his expertise into our creative process. With Eryn, our Motion Design Manager, and Mac, our in-house creative, guiding the project, we dove headfirst into transforming Cambrian Alliance’s vision into dynamic animation.

At STORM+SHELTER, we thrive on partnering with freelancers like Andy, enriching our creative process and ensuring each frame surpasses expectations. Together, we crafted a visually captivating narrative that simplifies complexity with style and finesse.

The design was a creative interpretation of the UI, focusing more on compelling and impactful visuals rather than a literal reflection of windows and websites. We chose a primarily 2D animation with a solid colour approach, using blues as the primary colour with supportive accent colours. The minimalist look and fluid motion were key to making the animation elegant yet dynamic.

Our goal was to ensure there were no still or static moments—the visuals had to be constantly evolving. This seamless and flowing transition style was coupled with sleek execution and playful motion moments, making the animation engaging from start to finish. We opted for a smooth 60fps to enhance this effect.

Working with Cambrian Alliance felt like a true partnership, allowing us to refine the message together. The result is a video that doesn’t just explain e-Cass, but celebrates it.