Healthcare Sciences Course Finder

They were looking to recreate the dynamism and fun of our previous videos for their medicine courses but wanted to up the creativity ante. They were open to our suggestions, keen to see how we could make their new batch of videos even more engaging — music to our ears 👂🎵

Initially, we had a bit of an open brief to play with, giving us the freedom to explore new designs, layouts, and colour palettes. However, partway through the first round of creative development, Cardiff Uni changed course, and opted to use this project as a launchpad for their shiny new rebrand. Enter Barry, the brand manager, who after a little field trip to the Cardiff Uni campus, helped steer us towards their bold and striking new look. With the new guidelines in hand, we dove headfirst into redesigning our early concepts to align with their fresh identity.

We focused on leveraging their limited colour palette to create striking shapes and bold typography. The aim was to craft clean, impactful layouts that would be both eye-catching and on-brand that work in both English and Welsh. The result? Sleek visuals that stood out while keeping things professional and engaging.

This project was perfect for our super-efficient library workflow. Instead of the usual linear process of styleframes > storyboard > animatic > animation, we switched to a template-based approach. We built around 30 scalable templates with specific looks and feels that could be mixed and matched. This meant each video was consistent in style but unique in content, with endless possibilities for combinations of copy, images and transitions.

Our dynamic design and animation duo, Eryn and Izzy, well versed in these projects and are always up for the task of getting the library train a’chuggin. Joining them was our junior designer, Sadie, who brought fresh energy and ideas to the table. This project gave her a fantastic opportunity to learn from Izzy and contribute to the final designs.

The final deliverables? Six vibrant, dynamic videos that showcased Cardiff Uni’s postgraduate programmes in a pretty smart way. Each video was tailored to fit the new brand, ensuring a cohesive yet exciting visual experience across all their platforms. The response from both Cardiff Uni and their audience was fantastic. The videos not only aligned perfectly with their new branding but also kept the fun, engaging vibe we’re keen for.

And the best part about it? When they need more course content, we've got them covered 🫡 👍