A clear and effective overview film showcasing the state-of-the-art Clean Room facility, currently in development at the Institute for Compound Semiconductors (ICS).
"The Institute for Compound Semiconductors aims to position Cardiff as the European leader in compound semiconductor research, providing a platform where researchers and industry work together."
Whoa. Big ambitions. Well, that's why we were drafted in to help people understand just how awesome the facilities at the Institute really are.
With a focus on giving industry professionals and potential partners a glimpse into the capabilities of the clean room facilities, it was all about making sure our approach revolved around clear, considered shots of the spaces.
We wanted the vibe to be professional, but welcoming. Interviews with interesting framing helped to make it feel less corporate, but retain a calm and professional tone of voice, considering the audience.
Underpinned with smooth floating camera movements, composed wide shots, and an arresting quality to the music, we wanted to make sure we ended up with impressive visuals, but keeping information and clarity first.