Feature Focus

With an absolute metric tonne of reasons why Scarlett is the most popular audio interface on the market, it came to us to advertise 'em all. Working alongside the team at Focusrite, we built out some social ads that each focus on a specific feature.

Having shot a fair bit of footage for the Scarlett range over the last few years, our bank of golden shots was subjected to a heist. Our editors worked alongside our motion graphics team to develop a look and feel that was in line with the Never Stop Creating campaign work, but a little more laden with eye-catching text animation.

This one's a great example of raiding the archives to repurpose campaign content with a little motion graphics spice to deliver a bunch of new social deliverables. A low-cost alternative to working from the ground up that also ties in thematically with other campaigns. Efficient AND effective? You betcha. 💁‍♀️