Make the Cut

Podcastle is the new kid on the video editing block. With everything you need to create world-class videos and podcasts directly in your browser, they're helping users make content with confidence. Packed with AI integration, Podcastle is designed to take away the heavy technical workloads and countless hours in the suite so creators can focus on the creating.

When it comes to launching a new software, it can be hard to cut through the noise. We put creators themselves at the heart of the campaign, featuring chef Otello, director and editor Lucian and fashion stylist Kitty. A hero brand film, three creator spotlights and as many social assets as they could handle, gave Podcastle all they needed ahead of their launch.