They’re your head turners. Your rooftop screamers. Your attention seekers. As a piece of hero content, a commercial demands that your audience pays attention to your brand, and you’ll want to throw it out across as many channels and into as many eyeballs as possible—making the unaware, aware. We’re going for maximum exposure here.
Whether you’re an agency looking for a team to pull off a production, or a brand looking for a creative way to get your message out there and show off a bit, our production experience covers the whole spectrum. We can help develop existing ideas, or come up with ideas of our own, then put the wheels in motion to get the damn thing shot and delivered right on time and right on budget. *fistbump*
Examples of our TV Commercials
What our clients think.
Just a quick note to say a very big thank you for a fab 3 day shoot for Student Finance. You guys were professional, calm, creative, extremely organised and a pleasure to work with!
Just wanted to say a huge thank you to all your team for pulling out the stops and producing a lovely ad. It was a challenging one and you’ve all been superb at rolling with the punches and delivering on-time and on brief.
I played the ads to the Commissioner and Directors this morning, and they were over the moon with the quality and style. Thanks so much!
Stuff to consider when making TV Commercials
Every video production project is different, but there are a few important things to consider depending on the type of content you're need, who the audience is, and how it's delivered.
Coming up with ideas for a commercial campaign is the most fun we can have with our day. Call us sad, but seriously, we get off on this stuff. A commercial ad has a singular purpose: to get people excited about ‘your thing’. That means manipulating tickling their emotions in just the right way, which requires a deep understanding of your market and your customers. The concept has to be on point, balancing creativity with a solid strategy. Two things we happen to be pretty good at. We got this. Trust.
It ain’t just pretty pictures that sells your big idea, getting that script nailed is a big part of an effective ad that gets people talking—or even better—buying. Those key messages, that selling point, and the way that special offer is communicated is mega important when it comes to painting your brand in the best light and making that thing you’re advertising something viewers just can’t miss out on. Whether it be voiceover-led or just text on screen, it’s important that it’s impactful and speaks to your target audience in just the right way. Researching audiences and competitors and working with experienced writers is our worst-kept secret to success.
These bad boys are helpful not only for us but for you too. Storyboards are the director’s vision transferred from their colourful brains onto paper. These can range from a few crude sketches through to fully-painted boards, depending on the production. The production team will use these storyboards to plan the shots from a logistical and practical standpoint, but we’ll also get your eyes on these so that you can see what’s been rattling around in the director’s head and make sure it all lines up with what you want to see. We’ll work with you to make sure that you’re happy with the plans and get the best idea of what your ad’s gonna look like.
There’s no point spending a bunch of money on getting an ad made if the talent is lacklustre and doesn’t sell your brand and product the way it deserves. We’re here to make sure that the people in your ad look and feel perfect for the role. Whether that be finding that incredibly well-spoken, beautiful hunk of a man or that creepy-looking old woman trained in stage combat, we make sure they’ll hit the mark and look the part. With bags of experience dealing with talent agencies and free agents alike, we know how to scour the Earth to find the perfect talent for any production.
About to throw your ad across social media? Hold your horses, sunshine. Where are your subtitles? Whilst most people tend to watch TV with the sound on, when it comes to social feeds, very few will listen with audio as they’re scrolling. This means it’s super important to get your ad transcribed and subtitled so that viewers can be dragged into your narrative message without making the almighty effort to hit that unmute button.
We’ll transcribe, translate (if necessary) and subtitle your ads, supplying you with .SRT subtitle files for the social platforms that support them (giving viewers the choice to watch with subs or without) and for those that don’t, we’ll supply versions of your ad with the subs ‘burnt’ into the video so that they’re always visible. Don’t make the mistake of thinking those pretty pictures are enough to draw these buggers in. Make sure your script is seen as well as heard!
When your ad is being delivered for broadcast on TV, one of the biggest hurdles is clearance. There are a tonne of rules for what you can and can’t show on telly. If your ad doesn’t get cleared by the powers that be (they’re called Clearcast and they take this stuff pretty seriously), it ain’t gettin’ on the box, no matter how hard you sulk. If you want your ad on TV, it’s crucial that we consider clearance right from the get-go.
We work closely with Clearcast right from the initial stages of the project to make sure that the creative is suitable for broadcast, as well as nit-picking through annoying bits like legal supers (the small print) and substantiation of any claims you’re making. Can you prove that your cakes cure baldness? No? That’s what we thought. We’re not putting it in and that’s that, y’hear?
The same goes for cinema and radio ads, with the CAA, BBFC and Radiocentre all wanting to have a look to make sure that we’re following their sacrosanct guidelines.
Once your ad is done (good Lord, look how awesome it is!) and everyone’s happy (hooray!) we’ll work with our friends over at Honeycomb to take care of delivery to broadcasters across all platforms, taking care of fun things like legalising, clocking and 5.1 audio mixes.
TV Commercials FAQ
How much does a commercial ad cost?
How long does a commercial take to make?
How involved will I be with production?
How will I review the ad?
I’m from an agency. What makes you guys different to the next production company?
Hmm, but we’re a London-based company. Will we have to shoot the ad in Cardiff?
How we like to get things done.
Getting great content made should be as straightforward and painless as possible for our clients. So we double down on our processes, thrive on transparency, and communicate like the warm, bright (and slightly peculiar) humans that we are. We’re aware that our clients are busy people—our job is to make your life easier, not to add to your workload.
Sure, making money is important to us; it means we get to keep doing what gets us out of bed in the morning. But we’re always clear about where your budget goes. No sneaking around, no hidden costs. We don’t believe in tricky small print—we like big, bold, honest conversation.
Strategy
Creative
Production
Fancy a chat?
These lovely human beings look after our clients. Look how chirpy they are! Don't you just wanna pick up your phone and give 'em' a call? Or, if interacting with humans in real time saps your energy (know them feels), feel free to lob us an email.
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