By this point, there are more prospecting platforms than spinoffs of the Real Housewives franchise — for those that don’t know, that’s a lot. And with new competition springing up constantly, it takes a strong product to stand out. A strong product like Outbase

Their intuitive drag-and-drop tool takes the heavy lifting out of sales to create a predictable flow of leads so that you can focus on other things. What’s not to love? They had created a super slick product. So when it came time for launch, they needed a promo that was even slicker.

Need more sales? Just turn up the volume.


The approach

Typically, the business audience is made up of busy people — mostly because they aren’t saving time with Outbase — so we knew we needed to keep things short & sweet. 

Diving off their brand palette, we created a playful and colourful set design that would make even Wes Anderson jealous. We mostly did this because we love a porcelain cat, but also to jump off people’s screens and grab their attention in the first second.

Just look at that cat. You may even say our set was purrfe—nope, that’s too much. 

When it came to the script, even though our audience was B2B, we didn’t want to B2 Boring. At the end of the day, we’re still talking to people; and underneath that polyester-blend off-duck-egg work shirt, lies someone with hopes, dreams and most importantly a sense of humour.

So, we kept the tone light and balanced some effortless comedy with the product’s amazing features to convey just how smooth and easy the tool really is. All while keeping the video under 60 seconds — those business types are busy, remember? 

We topped the promo off with some slick-looking animated sequences to help best explain some of the platform’s main features; designed and kicked into motion by our very own motion graphics team. 

Interestingly, this production worked in tandem with a second, entirely animated hype film that the team were producing too – keeping the designs, styles and branding consistent across both. 


We love a project that we can have fun with, and so Outbase giving us the freedom to show us what we’re made of felt like a dream. We were chuffed with the end result, but more importantly — so were they.

I’ve worked with many production companies over the years but Storm & Shelter really left an impression. We were bowled over by their creativity, organisation and problem-solving. 

They produced a series of top-tier video content for us to help launch a business. From taking the initial brief to delivering the final files they made the whole process a delight – we can’t wait to work with them again.

Rich Tipple, DIgital Communications Manager, SoPro

Credits

Director
Josh Bennett
Executive Producer
Nick Patterson
Producer
Amy Walpole
1st AD
Amy Walpole
Animation/VFX
Alex Bull
Cinematographer
Lewis Jelley
1st AC
Camila Carlow
Production Coordinator
Natalie Roberts
Graphic Designer
Alex Bull
Graphic Designer
Izzy Young
Sound Designer
Josh Bennett
PA
Mari Makarov
PA
Harry Ellis
Editor
Josh Bennett
Colourist
Lewis Jelley
Hair & Makeup
Becky Lingham
Wardrobe
Angharad Merrey
Art Department
Katie Marks
Gaffer
Matt Dunford
Spark
Isaac Powell
Grip
David Bremner
Talent
Jana Dent
Talent
Marcus Smith
Talent
Gemma Reynolds
VO Artist
David Wayman

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Nick Patterson Amy Walpole Natalie Roberts