We’re back at it once again with our pals at Focusrite. What can we say, we’re big fans, and given an opportunity to help advertise one of our favourite brands, we’re gonna grab it with both hands.
The Scarlett has a whole heap of features that set it apart from the rest of the market, and Focusrite was in need of socially-led videos to help show them off to use as part of a paid ad campaign and shove it in customer’s faces to make sure they make the right decision.
Hot off the heels of our last brand campaign, we were keen to get stuck in.
The centre of the #NeverStopCreating campaign is the Scarlett user. Without them, it’s just a pretty red box. So to show off the Scarlett’s features we needed to show off real musicians interacting with a real product.
One of the major benefits of the Focusrite Scarlett is just how easy it is to use. To reflect that, we kept the concept just as simple:
- Show a struggle
- Show how the Scarlett fixes it
- Show how happy it makes you
Boom. This ain’t rocket science folks.
Focusrite can turn any space into a studio. We were keen on setting the series of films in a real-world setting, so we hired and decked out an AirBnB around the corner from the office to fit the part. This project had a quick turnaround and there was no time for an in-person reccy, but thanks to some floor plans and clever art direction from Nikita, we had it all covered.
With half of Panic Shack onboard, we were ready to go. There was just one challenge. We wanted all 7 films to feel as if they were different jam sessions. We’ve all had one of those days where everything goes wrong, but the series needed to feel like Focusrite was taking them on a creative journey rather than an artist just having a one-off day.
This meant we had to light in a way that would allow us to find lots of angles without having to re-light, and the best way to do this was to make it seem as if the whole thing was filmed at night, despite it actually being a pretty good day for Cardiff’s standards.
We opted for a more realistic feel and avoided big soft overheads, and instead used a mix of hard and soft sources to create a pleasing but imperfect look that could be controlled at the touch of a button.
This project was yet another smash hit tbh. Well, technically 7 smash hits. That’s the same number as Bat out of Hell.
Thanks, Focusrite. Long may our partnership continue, on to the next one!