Why You Should Jump on Animated Marketing Videos
If you run a business, you’ll know that creating good stuff is just half the battle. Say you’ve got a killer product or service - how do you get people to notice it? Well, animated marketing videos might be the game-changer you’ve been looking for!
Animation videos are fantastic marketing tools. According to Smart Insights, 92% of marketers think video is an important part of their strategy, while 88% have seen a positive return on investment (ROI) from video marketing.
In a nutshell, animated videos can help you reach a bigger audience and drive traffic to your website. Motion graphics grab attention and boost engagement way more than plain text ever could!
Adding animation to your marketing strategy can help you connect with your target audience, show off your creativity, and stay a step ahead of the competition.
Let’s dive into why you should give animated marketing videos a go!
1. Animation Makes Things Easy To Understand
People aren’t into buying blind these days. You want the lowdown before whipping out your wallet, right?
Consumers often check out demo videos and info about products before they buy. But, if your goods are a bit complex, it can be hard explaining what your stuff does with simple images or text.
Enter animated marketing videos!
Engaging motion graphics can break down complicated concepts, so they’re super easy to understand. Whether it’s a product reveal video or a step-by-step guide, animation shines a light on your product’s best features.
This also makes your brand memorable, etching your trademark message into your audience’s minds - which all helps your marketing campaign!
2. Videos Boost Conversion Rates
Using video in your content marketing can help your website’s conversion rate skyrocket.
Research shows companies that use video in their content marketing have a 66% greater average website conversion rate. When you get down to it, people are more likely to stick around after watching a video on your site!
A survey also found that around 75% of consumers are more likely to buy after watching a video that explains more about a product or service. Animated videos show your stuff off in a fun, engaging way, so viewers are more likely to take the plunge and become paying customers.
At STORM+SHELTER, we’re pros at creating animated videos that keep your audience hooked. We’ll work with you on everything from storyboarding to motion graphics, finishing with a top-notch animation product.
Get in touch to talk with us about your ideas, or have a look at some of our motion work examples here.
3. Animated Videos Stand Out
Ads are everywhere these days - on Google, billboards, Spotify - you name it!
Marketing promotions and adverts have become background noise, so to really grab people’s attention, you’ll need something eye-catching. Animated videos are perfect for this, as moving pictures draw the eye more than static ones.
Imagine you’re scrolling through social media when you see a bright video with moving graphics. This stands out, so you’ll stop scrolling to check it out. That’s the power of animation for you!
Want to catch people’s eye? Get creative with your videos! Graphics, banners, and GIFs give creators endless creative opportunities. Moving visuals with vibrant colours turn heads, sparking interest in your brand.
Speaking of branding…
4. Animation Helps Branding
Animated marketing videos are great for showing personality. Using your brand’s colours, fonts, and logos in a bold animated video shows off your brand’s character and gives its image an upgrade.
Like a splash of paint on a blank canvas, animation leaves a lasting impression in the minds of potential customers. Animated marketing videos give a sneak peek into what your brand’s all about and how it can make their lives better.
They also give your company a positive vibe, as animated designs are just plain fun! With the right colours, characters, and transitions, you can tell your brand’s story in an entertaining and engaging way.
Plus, top-notch animation screams quality. When done right, viewers will start associating that premium feel with your brand. It’s a win-win!
5. Animated Videos Are Easy To Update
Content creation is booming these days, but tweaking old stuff? What a pain. The world’s always changing, so to stay on point, brands have to keep up with shifting customers and industries.
If you’re in a fast-paced field, like smart tech appliances, there’s no point leading with out-of-date marketing strategies, right? You've got to edit your content to reflect the latest info.
That’s where animated marketing videos come in. Reshooting live-action from film videos is a nightmare, but animations? Editing is a breeze! This is great if you want to shake up your brand’s visuals, throw in some new details, or switch up your message to reel in a new crowd.
As you can update animated videos easily, your marketing stays fresh and budget-friendly, helping you get a leg up on the competition.
Whether you’re just starting out, or if you’ve been in the business game a while, animation can seriously improve your marketing. Animated marketing videos can connect you with your audience, snag fresh clients, and boost your conversion rates.
Fingers crossed, this post helped you understand more about animated marketing videos and how they can help your business.
Ready to give animation a go?
At STORM+SHELTER, our animation and motion graphics team knows how to make videos that capture your audience’s attention. Need a social media post, webpage video, or a TV commercial? We’ve got you covered. We can cook up animations that look fantastic on any platform.
Want to see what we can do? Check out our animation services on our website, or get in touch with us to drop us a line. We’d love to chat with you!
