Pushing the envelope isn’t something we’ve ever really struggled with here at Storm & Shelter. Letting our imaginations run away with us and indulging in even the most blue-sky ideas is actively encouraged. That’s not to say that there aren’t occasions where the big
We’re not really sure what happened, but we think that person might’ve taken the week off when we were coming up with ideas for Novo Amor’s ‘Anchor’ music promo. That, or we locked them in a cupboard, but who’s keeping record anyway?
Josh, alongside debutant cinematographer Lewis (who’d only very recently joined
Had we ever shot on anamorphics before? No. Had we ever shot on a small fishing boat before? No. Did we already have a location in mind for the film? No. Did we know any half-human, half-seal actors? Nope. Was the weather in that part of the world dependable? Nah. Were we going to let any of these things stop us from making this film? Absolutely not.
While having set roles does make for a smooth and structured pipeline, when you’re working in a small team, it’s important that everyone gets stuck in and helps out where they can, and boy, did we need to get stuck in. With all hands on deck, we tackled our obstacles
Fun Fact #0875: we found the sailor (Andy) who took us out to sea by ringing the phone number we saw etched into the side of a fishing boat on google street view while scouting locations.
With only a two-day window to get the whole film shot, and with no budget for re-shoots or pickups, we did our customary
The promo has nearly 3 million views to date and remains one of our favourites. It’s a testament to the notion that good ideas, as whacky as they may first seem, really are timeless.