After a Creative Mornings meetup in Cardiff where Nick Hand spoke about his love of letterpress, Josh was inspired to capture the subtleties of his art and further understand his deep-rooted love for the craft.
Spending a day with Nick, observing the art of letterpress, Josh built a piece that highlights the process whilst also dives into the history of the wooden pieces themselves—it’s just as much their story as Nick’s. With Josh’s love of storytelling and documentary-focused history, this was a chance to reconnect with a pure story with passion at its core.
This intimate portrait is an exercise in storytelling that lends itself to echoing the values of brands and the heritage of products with a broad range of applications.