How To Choose A Video Production Company: 6 Ace Tips
No matter your goals, professional video production can take your video content to a whole new level.
Considering that ‘online videos have an audience reach of 92% worldwide’, it’s no surprise that an increasing number of businesses are generating video content for their websites, social profiles, and more.
However, in a saturated market, getting the right team on board is an important part of the battle. So, how do you go about finding the experts for the job?
In this guide, we’ll cover some key tips on how to choose the right video production company, to give you a clearer idea of what you should look for!
Let’s crack on!
To choose the right video production company, you will want to:
Determine what your goals are
Explore their services
Always check out their portfolio
Look for a company that embraces collaboration
Read plenty of reviews
Seek out creative thinkers
1. Determine What Your Goals Are
Before you choose a video production company, it’s essential to determine what your goals are.
Establishing your goals or what you hope to achieve by creating video content, before you seek out the company to take on the task, is essential, as it will act as the foundation for the video production process.
Whether you’re planning to showcase your company or create an epic product video, defining your goals will help you narrow down the search when looking for a video production company.
In turn, this will help you create video content that resonates not only with your audience but also with your overarching goals.
2. Explore Their Services
Once you’ve established your goals, the next tip is to explore their services.
All video production companies will have their specialities and their own way of doing things.
While you get all-rounder companies, for the best results, it’s important to look for prospective companies that specialise in the thing you’re looking to produce or have past experience in creating this type of content.
Whether you’re looking to create a memorable explainer video, an entertaining animation, or mix up your social content with a fresh video, always check out the services they offer first before committing to any company!
3. Always Check Out Their Portfolio
It sounds obvious, but it’s key to always check out their portfolio.
A portfolio or showreel gives you a taste of a video production company’s style, creative ability, and a look into the kinds of projects they’ve taken on in the past.
It’s also a great way to find out what types of clients and industries they’ve worked with, which will help you to establish whether they’re the right fit!
Considering that 87% of users state that the quality of a video affects the level of trust they have in a brand, you need to know the company in question is not only up to the task in terms of quality but is able to create something that stands out.
At STORM+SHELTER, we’ve had the privilege of working on a tonne of cool projects over the years. If you’ve got a video production idea, we’d love to hear more!
Drop us a line at content@stormandshelter.com to discuss our services.
4. Look For A Company That Embraces Collaboration
To ensure the video content doesn’t just meet, but exceeds your expectations, choosing a video production company that likes to collaborate is key.
You want a company that not only listens to your vision and ideas but can translate them into an ace video that resonates with your target audience.
So, find a company that doesn’t tolerate collaboration but embraces it to deliver the best possible result!
5. Read Plenty Of Reviews
Reviews, reviews, reviews: they hold a lot of weight, especially when it comes to establishing who you do and don’t want to do business with.
To put into perspective just how important they are, the ‘average consumer will read 10 reviews before trusting a business’. That’s a lotta readin’!
Why Are Customer Reviews Important?
In short, customer reviews are important to check as they’re the social proof that a company can deliver what’s needed to a high standard.
Checking out reviews and testimonials from a prospective video production company will give you an unbiased understanding of what they’re like to work with, helping you to gauge their communication style, professionalism, and reliability as a business.
6. Seek Out Creative Thinkers
Lastly, a tip to follow when choosing a video production company is to seek out creative thinkers.
In order to compete and create scroll-stopping content, you’re going to need a video production company that thinks outside the box and pushes creative boundaries.
You should look for a company that brings fresh, creative ideas to the table and has a track record of delivering memorable video content…
How Our Video Production Team Can Help
At STORM+SHELTER, our video production team has years of experience in weaving magic to craft unforgettable videos for a range of brands and agencies.
Contact us at content@stormandshelter.com or 02920251255 today to find out how we can help bring your video production idea to life.
Written by Jemima for STORM+SHELTER.
