When creating content that sets your business apart and highlights what makes it unique, video production is many brands’ strongest weapon.

Considering that ‘the global average for video consumption is 17 hours per week’, it’s plain as day why businesses are prioritising the creation of engaging video content!

That said, just because it can be highly effective doesn’t mean making video content is always a piece of cake.

There are a tonne of mistakes you can end up making if you’re not aware of them. Trust us. We’ve made our fair share of them!

In this guide, we’ll cover some video production mistakes to avoid so you don’t fall into the same traps.

Let’s get into it.

Five video production mistakes to avoid include:

Ignoring the need for pre-production planning
Trying to say too much or not enough
Not using a video production service
Failing to prioritise your target audience
Poor sound quality

1. Ignoring The Need For Pre-Production Planning

The first video production mistake is ignoring the need for pre-production planning.

While it might be tempting to steam ahead when you’ve got an idea, pre-production planning outlines exactly how you’re gonna pull it off and pull it off well.

This becomes all the more important when you think about the fact that ‘78% of brands want to increase their video output’, emphasising how the competition is only growing.

If you haven’t got a clear map to tell you where you’re going, you’ll pay the price later down the line.

Having a clear vision in the pre-production stage, with a detailed storyboard that allows you to visualise each scene, is key.

Writing a list of what equipment you’re going to need will also reduce the risk of any technical glitches occurring on the day.

Considering that ‘the global average for video consumption is 17 hours per week’, it’s plain as day why businesses are prioritising the creation of engaging video content!

2. Trying To Say Too Much Or Not Enough

The next mistake to avoid is trying to say too much or not enough in your video content.

It might sound obvious, but the questions you need to ask include: What’s the point of the video? What is the main message you’re trying to convey to your target audience?

Customers aren’t likely to take away one key message if you bombard them with too much detail. Ever heard of information overload?

In the same breath, they’re likely to switch off if you don’t grab their attention with the key information that cleverly promotes and positions your product or service as the solution to a problem they have.

By getting the balance right, you’ll ensure that your audience knows exactly what makes your brand unique and why they should invest.

3. Not Using A Video Production Service

Sometimes, the easiest way to produce the best video content is to rely on the experts. And we’re not just saying this because we’re biased.

Whether you’re creating a product video, an explainer video, or brand content, video production professionals know what’s up when it comes to every meticulous step of planning video content that strikes a chord.

Benefits Of Video Production Services

Some of the benefits of video production services include, but are not limited to:

They’re time and cost effective - Instead of wasting time and money creating videos in-house that might not correctly target audiences, outsourcing can offer an affordable solution.

Superior storytelling - Whether you’re promoting a new product or service, video production experts will help you craft a compelling story that engages your customers.

Unlock expertise - Skilled video production professionals do this all day, every day, meaning they know more than a thing or two about what audiences do and don’t resonate with.

Interested in investing in an ace video production service? Look no further than STORM+SHELTER.

Our team is the best in the biz at delivering video content that hits the mark every time.

Contact us at content@stormandshelter.com or call 02920251255 today to get started.

At STORM+SHELTER, we have years of experience in creating videos that get people talking.

4. Failing to Prioritise Your Target Audience

Not prioritising your audience is another key video production mistake to avoid.

Creating a video with no specific audience in mind increases the risk of it not resonating with anyone, let alone your target audience.

That said, the importance of carrying out thorough market research to find out your customers’ preferences, what makes them tick, and the problems your business can solve for them cannot be overstated.

When it comes to creating video content that engages viewers, increases your reach, and improves your ROI, your target audience holds the key, so why wouldn’t you prioritise them? It just makes sense!

5. Poor Sound Quality

Last, but not least, a mistake to avoid is poor sound quality.

Although 92% of consumers watch videos with the sound off, this doesn’t give you a free pass to neglect the sound quality of your video content.

The sound quality is a direct reflection of your business, and clear, high quality sound will ensure that your main message is understood whilst making your content accessible to a broader audience.

A great way to ensure the best sound quality for your video content is to hire video production professionals…