How Working with a Video Production Company Can Save Your Brand from Headaches
Video marketing isn’t just hyped - it’s a proven game changer!
In fact, 96% of video marketers say video helped boost their brand awareness.
This makes sense, as viewers remember a whopping 95% of what they see in a video, compared to the measly 10% they retain from text. Adding video to your marketing strategy? A no-brainer.
But, actually creating killer video content? A whole different story.
You’re already juggling a thousand things: running the brand, pushing products, and finding time to eat lunch. The last thing you need is stress over shooting a product demo when business matters need attention.
Enter the video production company, your new best friend for making all your video dreams come true.
Video production professionals handle planning, scripting, and editing, so you can focus on what matters most - running your brand.
Let’s dive into 5 reasons why working with a video production company can save your brand from headaches!
1. You Don’t Have To Be Spielberg
Sure, you’ve seen behind-the-scenes clips and maybe even binge-watched a few YouTube lighting tutorials. But let’s be honest, becoming a production wizard overnight is not on the cards.
That’s where video production companies step in. Whether it’s crafting high-end commercial videos or nailing snappy social media clips, these pros have the know-how, experience, and equipment to make your videos look top-notch - without turning your office into a DIY disaster zone.
Let’s talk about the gear for a second. These production experts aren’t using your office desk lamp as a stand-in spotlight. They’ve got professional-grade cameras, lighting setups, and sound equipment that captures every detail.
Plus, their teams are stacked with specialists who actually get it: audio engineers, lighting techs, camera operators, and creative directors who live and breathe video production.
They handle the heavy lifting so you can focus on what you do best - growing your brand - without adding a ton of tasks to your plate. Less stress, more results!
2. Quality, Quality, Quality
Nowadays, everyone can make a video. Your phone, laptop, or even your dad’s old camera can shoot something that looks ‘good enough’. But, if you’re serious about making content that’s actually engaging, you’re going to need more than a shaky iPhone video and some dodgy lighting.
Video production companies are pros at producing video content that stands out in a crowded market. We’re talking high-quality videos that genuinely capture your brand’s vibe and make your target audience say, ‘Take my money!’.
And really, it’s easy to tell when you’re looking at professional work.
With a crew of specialists on hand - lighting experts, audio pros, camera wizards, and creative directors, these experts work together like a dream to deliver polished end products.
So, when you work with a video production agency, you’re not just getting a ‘video’. You’re getting quality - the kind that engages your audience, makes your brand look good, and brings in those sweet, sweet sales.
3. Time Is Money
Making a professional video takes way more time than you think. Even if you’ve got a helpful team member or a cousin who’s ‘really into cameras’, it’s going to take forever compared to letting a production agency handle it.
If you decide to DIY it, there’s a steep learning curve. Video production isn’t just about pointing a camera - it’s mastering lighting, sound, editing and more.
With 10,000 hours of practice needed to truly master a craft, videography, like any other field, needs serious time and dedication to get it right. Meanwhile, your business priorities? Still waiting for your attention.
Working with a video production company is a lifesaver when it comes to saving time. They handle everything from planning, logistics, shooting, and mind-numbing post-production work.
Need fresh content more frequently? No sweat. Taking the job in-house can be hard when you’re juggling video production with regular responsibilities. Agencies are pros at meeting deadlines, meaning faster turnaround times without compromising quality.
Win-win!
4. Master Storytellers
“Just write a script,” they said. “It’ll be fun,” they said. Coming up with a killer video concept isn’t as easy as it sounds!
Video production companies don’t just hit record. They flex their creative muscles, crafting stories that captivate your audience.
Whether it’s turning dry case studies into heart-pounding testimonials, or giving your product demo a Hollywood-worthy plot twist, these pros know how to make your brand unforgettable.
From script writing to storyboarding, agencies have the storytelling chops to translate ideas into content that connects.
It’s not just about fancy shots and slick edits, it’s finding the spark to make people care about what you’re offering.
So, while you focus on building your business, your video production company is busy making sure your audience is hooked, inspired, and ready to take action!
5. Staying On Top of Trends
Some brands shy away from trends as they don’t want to be seen as ‘just another copycat’, but staying on top of trends is important, particularly within marketing. You don’t want your content to feel stuck in 2015, right?
Still, keeping up with marketing trends can feel like chasing a runaway train. One minute everyone’s talking about interactive content, the next it’s all about moody, silent video. Blink, and suddenly your ‘fresh’ content looks like it was made for a different decade.
Trends aren’t just about being flashy. They’re tied to the way stories are told and what clicks with your audience right now. You want your brand to feel relevant, not like it’s been gathering dust in last season’s marketing folder.
This is where video production agencies shine. They’re not just hopping on trends - they’re often setting them. They know when a concept has had its 15 minutes and when it’s time to move on to something new.
Plus, they’ve got the skills to nail the perfect tone with filming techniques that actually match your brand, without feeling forced.
While you’re busy doing your thing, video production companies stay ahead of the curve, so your videos stay fresh, relevant, and ready to make an impact.
How We Can Help
So, why hire a video production company? Working with a video production company isn’t just smart, it’s essential for brands that want to stay competitive without the headaches.
If you want videos that put your brand in the spotlight, do yourself a favour - ditch the stress, call the pros, and watch your brand shine like never before.
With expertise in explainers, social content, product showcases and commercials, STORM+SHELTER can help your brand tell its story the right way.
Get in touch with us to find out more.
