Our Top 6 Product Video Tips
Product videos - when done right 👀 - are a great way to drive sales. These videos can help show off new products, highlight features, show how things work, and persuade people to buy your stuff.
In fact, 84% of consumers state that watching product videos would persuade them to make a purchase, while 88% of people would like to see more video content from brands, instead of less. Yep, video is crucial for showing what consumers can actually expect from a product or service.
Alright, it’s clear product videos are a big deal. Want to create videos that boost sales and maximise success? Let’s dive into our six product video tips.
What Is A Product Video?
Before we get into our top six tips, let’s break down what product videos actually are. So, what is a product video?
In short, a product video is a marketing video that shines a spotlight on a particular product. These videos might highlight a new product launch, cover a specific feature, or show how the product works.
Product videos typically fall into a few categories:
Introductory videos: Used to introduce a new product or service to the market.
How To: Demonstrates how a product works
Explainer: Introduces a product and shows how it solves a problem
Testimonial: Share customer experiences with your service/product
Product videos are awesome marketing tools as they give potential customers a visually engaging experience.
They showcase a product’s features and benefits, grab audience attention and can help create emotional connections via storytelling. This is a fantastic way to boost brand awareness and trust in your product.
Product Video Benefits
You know what a product video is, but why are product videos so good for your business? Let’s get into some product video benefits.
Video Is Engaging
People are always watching videos. According to Statista, people watched an average of 17 hours of online video content a week in 2023. Most of us are glued to our smartphones, as videos are incredibly accessible and easy to watch on mobile devices.
Video can also cram a lot of information into a short period of time. Instead of plodding through a lengthy report, people can watch a quick video and get to know your product in minutes. Also, shorter videos grab attention and are more likely to be shared, boosting brand awareness.
Which brings us to…
Easy To Share
High-quality videos are often shared through social media, which can help improve your brand’s reach. In fact, over 50% of social media users share video more than any other type of content. When you get down to it, people are more likely to click on videos than plain text with no exciting visuals.
With social media platforms like YouTube, TikTok, and Instagram blowing up as marketing hotspots, videos can be a super efficient way to increase brand awareness.
Great For SEO
SEO (Search Engine Optimisation) is crucial as it helps websites climb up through search engine rankings. Google and other search engines, adore video content. Businesses that use video get 41% more website traffic from search engines than those that don’t.
Boosting your search engine ranking means creating unique content that people find useful. Say, an informative product video which tells people about a service or product? A prime example!
Top 6 Product Video Tips
Now that you know what product videos are and why they’re so flippin’ awesome, let’s get into our top six product video tips.
1. Understand Your Audience
Step one: know who you’re talking to. Understanding your audience is the first step in creating powerful product videos.
Are you targeting tech-savvy teenagers, busy parents, or professionals in a particular industry? Think about their daily grind, priorities, and what gets them out of bed in the morning.
For example, tech-savvy teens may prioritise creating friendships or trying new activities, while busy parents want to spend their time with their families. Tailoring your message to resonate with your audience will make your video way more engaging.
2. Keep it Short
Attention spans are shorter than ever. With everyone’s attention dwindling, your product video needs to get your message across quickly.
In-depth product videos may be longer, but most product videos last between 15 seconds and two minutes. It all depends on how much info you need to cram in there. You might want to highlight more features in a two-minute video, or concentrate on a particular element in a fast, 20-second clip.
A tip is to write a script that covers about 60 seconds, then adjust it based on how much info you need to share later on.
3. Prepare a Script
A video script is your roadmap to make sure you stay on track and don’t miss anything out. This cuts down on costly retakes and makes the production process a lot smoother.
Start by going over your message - what is the main thing you want your people to know about your product? Keep your target audience in mind when you do this. Create an outline of your video for the final video, then add in scene details like dialogue and sound bites as you go.
Remember to avoid complex language, as this can drive people away from your video. You want people to understand your video, right? Try to write your script how you’d normally speak.
Once you’re done, read the lines out loud to make sure they sound natural, instead of like a robot. Go over your script a few times to make sure it’s error-free. Have someone else take a look too - you’ll be surprised at the mistakes fresh eyes uncover!
4. Use High-Quality Audio and Footage
https://stormandshelter.com/fi...Smartphone cameras are pretty powerful these days, but they might not cut it for a product video. Quality footage shows your viewers you take your products and brand seriously. Low-quality footage screams unprofessional and will put people off of your product.
It’s best to buy or rent a professional video camera, or hire a video production team to produce your video for you.
Additionally, quality audio is just as important as good footage. If you have a narrator, you want their voice to be crystal clear. Using microphones or boom mics will help you record dialogue clearly.
This also goes for sound effects and background music. Try to buy audio clips from high-quality sources. Free clips might save you a bit of money, but they may sound grainy or muffled in post.
At STORM+SHELTER, our skilled video production specialists can help make sure your video looks and sounds amazing. We’ll help you shoot film, record audio, and select only the best clips that make your product video shine.
Contact us today to chat about your ideas, or take a peek at our services to see what else we can do for you.
5. Shoot In The Correct Format
You’ll probably be sharing your product video on social media, so it’s important to know what format you’re shooting in.
Usually, the 16:9 aspect ratio works great for desktop videos on YouTube. But if you’re optimising for mobile devices, like Instagram stories, you’ll need to shoot vertically with a 9:16 ratio.
Tailoring your video format to each platform ensures your audience has a great viewing experience, which can boost video engagement as a result.
6. Use a Call to Action
Don’t just leave your audience hanging - tell them what you want them to do next!
Whether it’s buying the product, checking out your site, or sharing through social media, a solid call to action is key. This makes it easier for people to take the next steps with clear instructions or direct links.
Create an actionable CTA through strong verbs and concise language. For instance, ‘Get Started’, ‘Follow Us’ and ‘Buy Now’ are straightforward and compelling.
Overly complicated CTAs, like ‘Click Here To Download Now’ are too long and less demanding, so they won’t prompt the viewer to take action.
There we have it, our top six product video tips!
These pointers can help you create product videos that don’t just look great - they drive results. If you have products or services you’d like to promote, remember, a well-made product video can be a game-changer in your marketing toolbox.
Happy filming!
At STORM+SHELTER, our product video services can help you create the perfect video to promote your product and drive sales.
Whether you want an explainer video that breaks down complex concepts or a testimonial video that lets your customers do the talking, we’ve got your back.
Ready to get started? Get in touch with us today to discuss your vision, or check out our other services to see how we can bring your ideas to life.
