Explainers

Call us sad, but seriously, we get off on this stuff. This kind of content exists to get people excited about ‘your thing’. The concept has to be on point, balancing creativity with a solid strategy. Two things we happen to be pretty good at. We got this. Trust.

Those key messages, that selling point, and the way that special offer is communicated are mega important when it comes to painting your brand in the best light and making that thing you’re advertising something viewers just can’t miss out on.

Storyboards translate the director's vision from their colourful brains onto paper. We’ll get your eyes on these so that you can see what’s been rattling around in the director's head and make sure it all lines up with what you want to see.

We’re here to make sure that the people in your ad look and feel perfect for the role. Whether that be finding that incredibly well-spoken, beautiful hunk of a man or that creepy-looking old woman trained in stage combat, we make sure they’ll hit the mark and look the part.

Even if your animation does have some text on screen, we do suggest subtitling all your social media content to catch that audience who are relentlessly flicking through their timelines on mute. But don’t worry, we can sort that out for you.

We work closely with those people who’ll be appearing in the piece in pre-production and whip up a guide script that helps both you and us make sure we’re telling the right story to hit your key messages and avoid every producer’s nightmare: unpredictability!