5 Benefits Of Video Production For Your Business
Whether you’re interested in video production to bolster your marketing efforts or to inject some much-needed personality into your website or socials, the demand for awesome video content is only increasing.
A whopping ‘89% of consumers say they want to see more videos from brands’, emphasising that if you’re not already capitalising on video production, you should be!
Videos are one of the most effective and compelling ways to capture the attention of your audience, stand out from the crowd, and make a lasting impression.
If you’re not totally convinced yet, this guide is here to take you through the benefits of video production for your business.
Benefits of video production for your business include, but are not limited to:
It strengthens your brand identity
It can boost your SEO and visibility on search
It allows you to harness the power of storytelling
It helps you connect with your audience
It improves engagement on your social content
1. It Strengthens Your Brand Identity
One of the biggest benefits of video production for a business is that it strengthens your brand identity.
In a sea of tens of thousands of businesses, you need to be able to show your audience what makes your brand special and why they should give a monkey’s. Producing standout video content is the perfect vehicle to do this.
Video content provides brands with an opportunity to convey their unique identity in an exciting way that audiences will actually remember, transforming brands in stereotypically stale sectors into something that gets people talking!
By strengthening your brand identity and showing people your authentic personality through video, you garner trust from your audience and make it easier for them to differentiate your brand from all the rest.
2. It Can Boost Your SEO & Visibility On Search
It’s no secret that search engines, such as Google, favour videos, meaning investing in video production can get you seen on search!
This essentially boils down to the fact that videos are undeniably good at encouraging visitors to remain on your website for longer. As video can increase average user sessions and lower your bounce rate, it’s therefore great for your SEO.
Research shows that ‘video drives a 157% increase in organic traffic from SERPs’, emphasising how good it can be for your search visibility, so who wouldn’t want a piece of that?
By placing a larger emphasis on video content, you can thus widen your reach, boost brand awareness, and more!
3. It Allows You To Harness The Power Of Storytelling
Another benefit of video production for your business is that it allows you to harness the power of storytelling.
The Importance Of Storytelling In Video
Compelling stories are the backbone of producing successful video content. Trust us, with years of experience in this industry, we’ve learned a thing or two!
Not only does storytelling inform your audience, but it engages them in a fun and memorable way! This increases the chances of your message resonating with them to the point of them sharing it with their mates. What more could you want?
If you’re looking to create video content that effectively uses storytelling, why not hire a video production company? (HINT HINT). At STORM+SHELTER, our experienced team has the expertise to create truly captivating video content that always tells a story and gets people talking.
Drop us a line at content@stormandshelter.com or call 02920251255 today to discuss a video production project.
4. It Helps You Connect With Your Audience
The power of storytelling goes hand in hand with connecting with your audience, which is the next benefit of video production for your business.
When executed well, video content humanises your brand, allowing you to evoke emotion from your audience.
This enables you to create a stronger connection with your audience whilst allowing you to showcase that you’re not just another basic brand promoting a service or product.
Video content has the power to speak to audiences on a deeper level, so make the most of this opportunity.
That said, whatever your vision, make sure it’s well-planned and true to your business. If you’re being disingenuous, customers will be able to see it from a mile away.
5. It Improves Engagement On Your Social Content
We’re all guilty of a mindless doom scroll. Don’t worry, this is a judge-free zone!
That said, video is known to be more engaging and can stop the scroll, with research showing that ‘social video generates 1200% more shares than text and image content combined’.
The more your audience shares your video content on socials, the larger your reach. It’s like free advertising! This emphasises the potential that producing memorable video content has to boost brand awareness, generate new customers, and increase revenue.
Bearing this in mind, although you might initially shy away from the upfront cost of video production, the rewards you’ll reap in the long run from producing engaging videos cannot be denied.
How We Can Help
No matter your vision or goal, our team at STORM+SHELTER can help you create video content that’s sure to hit the mark!
Whether it’s culture-based stuff that sells your brand’s ethos, or general promotional content, our video production experts are here to lend a helping hand.
Are you looking for help with a video production project? Contact us today or keep an eye on our socials, including our Instagram.
Written by Jemima for STORM+SHELTER.
