Text Is Boring, Here’s Why You Need A Product Video
Hate to say it, but text just doesn’t cut it anymore.
No one wants to read a five-paragraph essay about why your product is amazing. And let’s not even talk about endless feature lists that put people to sleep faster than a lullaby.
People crave reassurance when they shop online. We can’t pick things up, try them on, or give ‘em a good squeeze to see what happens. But you know what we can do? Watch a video.
Product videos are great if you’re selling something online. They’re not about advertising, they’re about showing people exactly why they need what you’re selling.
From product reveals to unboxings, the right video can be the nudge someone needs to hit that ‘Buy Now’ button.
Still not convinced? Stick around and we’ll break down exactly why you need a product video, including how they can help you boost your brand, engage your audience, and (let’s be real) sell more stuff.
1. Product Videos Boost Conversions
People don’t want to read - they want to see. And when they do? They buy.
Stats show that 73% of shoppers who watch a video are more likely to purchase something than those who don’t. Why? Because videos actually show how a product works, making it easier for customers to understand and remember. No one wants to take a gamble on something they don’t fully get.
And, if you think that video is just a nice-to-have, here’s a reality check: 89% of consumers in 2024 say they want to see more videos from brands. That’s nearly everyone raising their hand and saying, “Hey, please make this easier for us!” Video isn’t just helpful, it’s what your customers now expect.
The benefits don’t stop there. Fewer surprises mean fewer returns, which is a win for both you and your customer. People are also more likely to share an engaging video than a long-winded product description (sorry text, but it’s true).
2. Video Grabs (and Keeps) Attention
No one scrolls through a website thinking, Wow, I hope I find a long block of text to read! Nope. Our brains are wired for visuals, which is why video wins every time.
In fact, science says we process visuals 60,000 times faster than text (No idea who measured that, but it checks out!). This is exactly why video is king in a world where attention spans are basically nonexistent.
People are more likely to watch and engage with video content compared to a wall of text. Let’s not forget, video isn’t just easier to digest, it’s more entertaining. Which means customers stick around longer, interact more, and actually care about what you’re showing them.
Plus, digital videos are super simple to share, making it easier than ever to tell a story, showcase products, and build brand awareness. The best part? Instant feedback. Comments, likes, shares - they all tell you immediately whether your content is a hit or a flop.
Just know that video is out there stealing the spotlight while text is…well, gathering dust.
3. Product Videos Build Trust (Seeing Is Believing)
Trust is a huge deal when you’re buying something online. No one wants to drop their hard-earned cash on something that might turn out to be a disappointment.
The stats agree, 81% of consumers say that brand trust is a huge factor in their decision to buy. And while flashy ads and clever copy are nice, nothing builds trust quite like showing your product in action.
That’s where video comes in. Unlike text, which tells people why your product is great, video shows it - removing queries, answering questions, and making your brand feel more human in the process. People want authenticity (86% of them, to be exact), and nothing screams authentic more than a real, visual demonstration of what your product can do.
Think about it, would you trust a product more if you saw it actually working, or if you just read a paragraph saying “Trust us, it’s great”? Exactly. Product videos make your brand feel more transparent, relatable, and, most importantly, worth buying from.
4. Better SEO - AKA, Google Loves Video
Want your brand to rank higher on Google? Post more vids.
Sites with video content often rank higher in search results as search engines love engagement. When people stick around to watch a video, it tells Google, “Hey, this page is actually interesting!”, meaning better rankings, more clicks, and more eyeballs on your products.
But the real magic? Product videos keep people on your page longer.
Whether it’s a slick product demo, a how-to tutorial, or a detailed unboxing, videos make people stop and actually absorb what your product is all about. The longer they stay, the stronger the signal to search engines that your site is worth ranking.
You’re not just selling more products, you’re boosting your brand’s SEO at the same time. More visibility, more engagement, more wales - it’s a win-win!
5. Videos Stick!
People barely remember what they had for lunch yesterday, let alone the nitty-gritty in a product description. But show them a video? Suddenly, that info sticks.
Forbes claims that 95% of people remember a message when they watch it in a video, compared to a measly 10% when reading text. Huge differenc,e right? When it comes to selling products, the more customers remember, the more likely they are to buy.
Product videos show people what your product is about, in a way that’s visual, engaging, and easy to recall. Demos, explainers, or slick promos are all examples that help customers retain the information they need to make a purchase decision.
So, if you’re completely sold on text to get your message across, know that around 90% of it is probably getting lost in the void. But with video? Your product is way more likely to stay in people’s minds - and their shopping carts.
How We Can Help
We hope that we’ve shown exactly why you need a product video to take your brand to the next level and skyrocket those sales.
At STORM+SHELTER, our video production experts will make sure your video looks amazing and sounds even better. From capturing the perfect footage to picking the best clips, we’re here to make your product video truly shine.
Got an idea you want to bring to life?
Let’s chat about how we can help, or check out our other services to see what else we can do for you.
