5 Types of Videos to Promote Your Business (A Roller Banner Ain’t Gonna Cut It)

First up, we have explainer videos.

Explainer videos effectively showcase your core offering to prospective customers, be it a product or service.

Explainer videos work because they help people understand what you offer and how you can solve their pain points in a clear and concise video.

If you don’t believe us, a whopping 97% of businesses claim that explainer videos help users understand their business better. Yep, you heard that right.

With this greater level of understanding of how your product or service can help, prospective customers are better equipped to see why they should invest in your brand over your competitors.

From helping you to stand out from the crowd to improving your conversions, there are numerous reasons why explainer videos are ace.

The next type of video to promote your business is product videos.

As the name suggests, product videos are made to place your product right at the heart of all the action, and they’re a winner for a reason.

Product videos are great for showing off your product’s killer features, which is especially handy if you’re a predominantly online business.

From tantalising teaser videos to full product walkthroughs, product videos allow you to celebrate exactly what makes your product different and how it can add value to your customer.

What’s more, there are fewer places to hide when it comes to product videos. In a world where audiences often need to “see it to believe it”, bearing all can help garner a greater level of trust.

Another type of video to promote your business is social videos.

As of the end of 2024, social media platforms have garnered a remarkable 5.22 billion users globally, emphasising the number of potential customers you could reach when promoting your business there.

Although standing out amongst the noise on social media can be challenging, it’s more than possible with the right team on board.

When you consider that ‘social video generates 1200% more shares than text and image content combined’, there’s no denying the power and influence a crackin’ social video can have.

Have we grabbed your attention? Now it’s time to grab theirs!

At STORM+SHELTER, we can help you create engaging social media videos that stop the scroll!

Get in touch with a member of our team today to get started.

Animated videos are a fun, creative, and engaging way to promote your business.

Brands use animated videos to engage viewers and tell stories, as they hold the power to engage, entertain, and educate audiences. Cor, did someone say triple threat?

From 2D to 3D to stop motion, you can use several types of animated videos depending on your target audience.

What’s more, thanks to their timeless nature, they’re incredibly cost-effective, helping you promote your business without breaking the bank.

Last but by no means least, we have brand videos.

If you’re looking for a way to promote your business while simultaneously deepening the connection you have with your customers, brand videos will become your secret weapon.

These videos tend to be on the shorter side and are designed to capture your audience’s attention and encapsulate exactly what you’re about as a brand.

As businesses can use brand videos to showcase their mission and values, they’re fantastic for helping you convey a positive message and create a long-lasting impression amongst your target audience.

From building brand awareness and trust to increasing engagement, the benefits of brand videos are vast when they’re executed well.

If you’ve got a video production idea to promote your business, look no further than STORM+SHELTER.

Our experts have years of experience in the video production game and will collaborate closely with you to bring your project to life, no matter your mission.

Fancy a chat to find out how we can help get you started? Contact us at content@stormandshelter.com or on 02920 251255, or check out our socials, including our Instagram.

Written by Jemima for STORM+SHELTER.