5 Social Media Content Tips To Help You Stop The Scroll
Standing out on social media can be a challenge, especially in the age of the doom scroll.
When you consider that there are around 200 million businesses on Instagram alone, it’s not surprising that you need a special somethin’ when it comes to making social content that engages users on such heavily saturated platforms.
In this guide, we’ll take you through some social media content tips to help you stand out and stop the scroll.
Without further ado, let’s kick things off!
Some key social media content tips include, but are not limited to:
Get to know your audience
Be authentic
Don’t be afraid to experiment
Prioritise visuals
Consistency is key
1. Get To Know Your Audience
Getting to know your audience is the key to creating content that stops them from mindlessly scrolling by.
Begin by checking out who follows you on social media and interacts with your posts. Look for common characteristics, from age to gender to location.
Drill down into their interests, preferences, and pain points. You’ll also need to learn which social media platforms they use and the best times to reach them (their usage patterns).
Armed with this info, you’ll be able to tailor your content to cater to their specific wants and needs, which can strengthen your connection with them while helping to broaden your reach.
You can’t expect to strike a chord with your audience without getting to know them, so put in the time.
2. Be Authentic
A key content tip for social media is to be authentic. Yes, you heard us.
While you likely hear this all the time, there’s a reason for it. It’s because authenticity is a superpower, helping to set brands apart from competitors that all mould into one.
Authenticity not only humanises your brand but also helps you to garner trust from your audience, as evidenced by the fact that ‘88% of consumers say authenticity is important when deciding which brands they like and support’.
Social media users are often the first to recognise (and even call out) a brand that’s performing, so it’s key to find ways to portray your brand’s authentic voice through your social media content.
What makes you different is one of your biggest assets as a brand, so use it!
3. Don’t Be Afraid To Experiment
The quote, “The definition of insanity is doing the same over and over again and expecting different results”, comes to mind here.
Social media is forever evolving, and what works now might not work in a few months’ time, but that’s just how the cookie crumbles.
Be open to experimenting with different types of content, posting schedules, and more, and measure your results along the way. If one strategy isn’t working, don’t be afraid to mix it up.
Analysing this data will help you refine your social media strategy and help you improve over time.
Are you looking for a helping hand with your social content? Our video production team at STORM+SHELTER have got your back.
We live and breathe creating scroll-stopping social media content and are always down to chat about any ideas you may have.
Contact us today to find out more.
4. Prioritise Visuals
The next social media content tip is to prioritise visuals.
In a sea of businesses, users are already wading through a lot of content, so give them a reason to stop scrolling!
High-quality visuals help to grab your audience’s attention, convey your message, and are highly shareable, with research showing that ‘visual content is 40x more likely to be shared on social media’.
Whether you invest in a captivating video, high-quality images, or an informative infographic, never overlook the power of visuals.
5. Consistency Is Key
Last but by no means least, consistency is key.
Many businesses fail to recognise the importance of posting regular social media content, but this is a pitfall to avoid like the plague.
Why Consistency Is Important On Social Media
Consistency is important on social media for many reasons, but mainly, it plays a key role in building a loyal following on social platforms.
Over time, your audience will begin to learn when they can expect new content from you, helping you to foster a deeper connection and build their trust.
What’s more, this consistency helps to keep your brand at the forefront of your audience’s minds, enhancing brand recognition in a saturated space.
Consistency is king! So don’t let anyone tell you otherwise.
How We Can Help
At STORM+SHELTER, we know a thing or two about creating scroll-stopping content.
With years of experience under our belt, we’ll work with you to deliver social media content that not only resonates with your target audience but also widens your reach.
And it doesn’t just stop at video! We can help produce animations, GIFs, and stills to help bulk out your social schedule.
Email us at content@stormandshelter.com or call 02920251255 today to find out how we can help.
Written by Jemima for STORM+SHELTER.
