We were asked by We Are Frostfire to film and edit a piece of promotional content for Cousins, a well-established, family-run furnishings business based in Manchester.
The brief was to capture these furnishings in a way that was far removed from the usual retailers’ TV adverts, and produce something with a more classy, luxurious feel that would showcase the quality of the products, as opposed to pushing the lowest price point.
Lighting was key to achieving the desired look, giving the furniture a more dramatic effect (well, as dramatic as a sofa can possibly be). A warm, dark grade and a heavy vignette helped to mask the surroundings and maintain audience focus on the products.
